Alfred Kwaku Junior Sappor

Digital marketer, CK Arts & Crafts

Alfred Kwaku Junior Sappor is a digital marketer and university student studying Information Technology. He’s passionate about helping creative businesses grow online by using social media, content creation, and digital tools.

Alfred currently works as the Digital Marketer for CK Tufting Arts and Crafts, where he promotes handmade tufting products and helps build a strong online community. He uses what he learns in school and his research to manage the brand’s digital presence.

Alfred’s role at CK Tufting Arts and Crafts includes:

• Planning and running digital marketing campaigns

• Managing Instagram, Facebook, and TikTok accounts

• Creating posts, videos, and promotional content

• Running paid ads to reach more people

• Updating and improving the company’s website and online shop

• Studying data to see what’s working and what needs improving

• Working with the team to keep the brand’s message consistent

Before entering the digital space, Alfred worked as a shop attendant at Meadows Trading Center, where he developed valuable skills in customer service, sales, product handling, and communication. His time in retail taught him how to understand customer needs, solve problems on the spot, and build positive relationships—skills that now help him craft marketing content that truly connects with his audience.

Educational Background

Alfred is currently studying Information Technology at university, where he is gaining practical skills in website management, digital tools, and data analysis. His education supports his work by helping him improve how the business runs online, make smarter marketing decisions, and stay up to date with the latest trends in digital marketing and technology.